Entertainment Management Services

What I do

I'm the Marketing Director at Entertainment Management Services (EMS), a Melbourne hospitality and entertainment group. I oversee marketing across the group. Each venue has its own marketing manager who runs it day to day; my role sits above that, working directly with the ownership group on strategy, marketing initiatives and events.

The venues

My work covers The Men's Gallery, Centrefold Lounge, Private Eyes Gentlemen's Club, The Bottom End and What The Putt Mini Golf. Each has its own audience and its own voice, so a big part of the job is keeping every venue distinct while the group pulls in the same direction.

Day to day

Once a plan is agreed with ownership, I work with the venue marketing managers and operational staff to put it into practice, from campaigns and promotions to events on the night. I also deal with the group's external stakeholders, including the agencies we work with, and I'm bringing AI tools into how the group plans and reports on its marketing.

Beyond the venues

The role takes me to industry conferences in Australia and overseas, where I speak and attend as a guest on behalf of the business.

For how I got here, from a pizza shop to women's tackle football, read the longer version of my story.