GANABANMelbourne marketing director, brand strategist and business builder. Connecting more than 20 years in automotive, sports media, American football and adult entertainment with what comes next in applied AI.
The AI consultancy I founded to turn twenty years of hands-on marketing experience into methods other businesses can use. It's all developed through live projects, including this site, and documented in public.
An Australian home-robotics research and comparison site, built as SI1's first proof case for using AI across research, content, SEO and affiliate operations from the ground up.
A human-directed AI design company I co-founded with Jeff Lan, a designer I first worked alongside at carsales.com.au. Trained design agents guided by real design judgment, built as the design vertical of SI1.
I joined carsales.com.au when it was fifty people in a shared office. An early chapter in understanding how digital businesses connect with audiences.
Read this chapter ↗Working in sports and entertainment media, including the online division at McGuire Media and the AFL’s Name-A-Game program.
Read this chapter ↗In 2014, we took over the Ladies Gridiron League, which had not yet played a game, and launched it as an independent Australian competition. I secured a national broadcast deal with FOXTEL and wrote and produced the Gridiron Girl web series.
Read this chapter ↗Leading marketing and strategy across a Melbourne venue portfolio, spanning campaigns, content, photoshoots, podcasts and live events.
Read this chapter ↗Bringing commercial and marketing experience into applied AI through Super Intelligence One and ventures including Domestic Robot and Authentic Media.
Read this chapter ↗Twenty-plus years in marketing.
Not one job spent selling something easy.
I started at carsales.com.au when it was fifty people in a shared office, long before it became the ASX-listed company it is today.
From there I moved into sports and entertainment media, working at Eddie McGuire's McGuire Media on the online division and the AFL's Name-A-Game program, then heading video production and social media for Legends Football League Australia, where I was at the forefront of social media marketing in its early days and helped grow the audience to over 400,000 followers nationally.
Working inside Legends Football League Australia (originally the Lingerie Football League) gave me an early view of trouble at the top: when the league's US owners lost their broadcast deal and cancelled the 2014 season with barely two weeks' notice, a group of us moved fast. We took over the Ladies Gridiron League, which had never played a game, and launched it as a professionally run, independent Australian competition the moment LFL's season was called off. I took it from that standing start to a national broadcast deal with FOXTEL and a stadium event alongside NFL and AFL legends. Along the way I wrote and produced the Gridiron Girl web series.
These days I lead marketing and strategy for Entertainment Management Services, running content, campaigns, photoshoots, podcasts and live events across a multi-venue portfolio that includes The Men's Gallery and Centrefold Lounge, and developing and launching Private Eyes Gentlemen's Club and What The Putt Mini Golf, one of the harder categories to market well and another audience built from scratch. I've hosted international conferences with major corporations in Asia Pacific and have been an invited guest speaker at industry conferences in the USA.
As featured in NZ Herald, The Philippine Times and The Daily Telegraph, with the league's history documented on Wikipedia.
I write on Substack under my own name: personal essays on family, career and everything in between, alongside a growing record of my parents' history for the generations who come after us.
Read on Substack ↗
My AI executive assistant, supporting inbox organisation, calendar monitoring, reminders and daily briefings.
